Jul 21, 2021Why (and how) I’m dedicating my career to climate changetl;dr — I’m thrilled to be joining the team at Toba Capital as their newest partner focused on climate innovation via direct investments and fund investments. When the wildfire smoke reached us in the Evergreen State, I knew I had to jump in or else drown in the climate anxiety…Climate Change4 min readClimate Change4 min read
Feb 22, 2021Think BTC is a Dirty Business? Consider the Carbon Cost of a DollarNote: This was originally published in Climate Money, a Substack where I share shorter updates alongside longer dispatches like this one. If you find this valuable, I hope you’ll consider subscribing! As the price of BTC has soared over the past…Climate Change11 min readClimate Change11 min read
Dec 16, 2020Want to Work on Climate? Start Here.👋🏽 I am a seasoned technology startup operator who now works in VC. After deciding I wanted to apply a serious climate lens to the work I do, I started to spend around 15 hours / week learning about this space (see below for how I carved out 15 hours). …Climate Change18 min readClimate Change18 min read
Published inStartup Grind·Dec 7, 2016How an $800M Company Grows through Influencers and ContentIpsy is a vertically integrated beauty company, covering all ends of the consumer funnel from discovery through its media properties and creator relationships, to sampling with its monthly subscription beauty bag to commerce through its site and app. The company is valued upward of $800 million based on last year’s…Social Media11 min readSocial Media11 min read
Published inStartup Grind·Nov 12, 2016How Thrive Market Built a Multi Channel Content MachineA Growth Study of How Content Turned into a $120M ARR — This is a case study of Thrive Market, a subscription e-commerce business that specializes in delivering natural and organic foods, but at wholesale prices. They recently closed at $111 million dollar series B, and have just passed the $120 million dollar annual revenue mark. As a student of content and…Marketing14 min readMarketing14 min read
Published inVoice of the North·Sep 13, 201619 content marketing ideas that aren’t blog postsI talk to a lot of teams about content marketing, a great way to get quality organic traffic at higher volumes if you put in the work and do it right. Most of these conversations tend to start with: “So, we’re thinking of writing this blog post… should we write…Content Marketing16 min readContent Marketing16 min read
Mar 22, 2014Achievement UnlockedLessons for Life & Business from a Yoga Master — Today I witnessed Iain Grysak receive the last asana of the Ashtanga fourth series from his teacher, Rolf Naujokat. For all the non-yoga people out there, “finishing fourth” is an enormous achievement, beyond reach for 99.99% of humans and maybe 100% of Canadian ex-tree-planters/backcountry hikers/science nerds. I’ve spent many months…3 min read3 min read
